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Definitions tips 

A list of more than 100 KPIs to measure.

February 19, 2023February 19, 2023 Young Entrepreneur 360-Degree Feedback. Supplier Performance, Abandoned Cart Rate, Abandonment Rate, Account Churn Rate, Ad Click-Through Rate, Ad Impressions, AHT, AOV, ARPU, ATR, Average Handle Time, average order value, Average Revenue per User, Average Time to Resolve, Average Time to Response, Blog Traffic, Brand Awareness, Brand Equity, Call Abandonment Rate, Call Resolution Rate, Cart Abandonment Rate, Cash Conversion Cycle, Channel Partner Sales, Click-Through Rate, Client Onboarding Time, Code Churn Rate, Customer Acquisition Cost, Customer Acquisition Rate, Customer Churn Rate, Customer Effort Score, Customer Engagement, Customer Engagement Index, Customer Lifetime Revenue, Customer Lifetime Value, Customer Loyalty, Customer Profitability, Customer Satisfaction Score, Customer Segmentation, Customer Support Tickets, Customer Touchpoints, Daily Active Users, Daily Traffic, DAU, Debt Ratio, Delivered Emails, Direct Traffic, E-commerce Conversion Rate, Employee Feedback Participation, Employee Satisfaction, Employee Training Cost, Employee Turnover, Employee Utilization, Energy Efficiency Score, Facebook Ads Performance, First Response Time, Followers Growth Rate, Google Ads Performance, Gross Profit, Gross Revenue, Growth in Revenue, Hiring Cost, Instagram Engagement, inventory turnover, Job Applicant Conversion Rate, Key Account Growth, kpi, kpis, Lead Conversion Rate, Lead Response Time, market share, measure, Monthly Recurring Revenue, MRR, Net Promoter Score, Net Revenue, New Customer Retention Rate, NPS, Number of Referrals, On-Time Delivery, On-time Delivery Rate, Online Reviews, Operating Cash Flow, Operating Expense Ratio, Order Accuracy, Organic Traffic, Overall Equipment Effectiveness, Overhead Costs, Pageviews, Payback Period, Percentage of Revenue from New Products, Production Capacity Utilization, productivity, Profit margin, Purchase Frequency, Purchase Funnel, Quality control, Quality Defect Rate, Quick Ratio, Referral Traffic, Refund Rate, Reject Rate, Repeat Purchase Rate, Return on Assets, Return on Equity, return on investment, ROA, ROE, ROI, Sales Growth, Sales per Employee, Sales Per Square Foot, Search Engine Ranking, Search Engine Rankings, social media engagement, Staff Turnover Rate, Stock Turnover, Stock Turnover Rate, time to hire, Time to Market, Time to Resolution, Total Cost of Ownership, Total Revenue, Unique Visitors, Unit Cost, Units Sold, Upsell and Cross-Sell Rate, Upsell/Cross-sell Ratio, Usage Rate, User Acquisition Cost, User Engagement, User Retention Rate, website bounce rate, website conversion rate, website traffic, Work-Life Balance, Workforce Diversity, Workforce Productivity, Working Capital, Year-over-Year Growth, Yield, Zero Defects, Zero Harm, Zero Waste

If you checked the previous post about : KPIs, Key Performance Indicators – Explained + Examples. You might have wondered what KPIs should you measure. There are a lot of KPIs, here some more.

  1. Abandonment Rate – The percentage of users who abandon a process before completing it.
  2. Average Handle Time (AHT) – The average time a customer service representative spends handling a customer’s call or request.
  3. Average Order Value (AOV) – The average value of orders in a given time period.
  4. Average Revenue per User (ARPU) – The average revenue generated by each user or customer.
  5. Average Time to Resolve (ATR) – The average time it takes to resolve customer issues or complaints.
  6. Abandoned Cart Rate – The percentage of online shopping carts that are abandoned by customers before completing the purchase.
  7. Account Churn Rate – The percentage of customers who cancel their account with a company over a given time period.
  8. Ad Impressions – The number of times an advertisement is displayed to a user.
  9. Ad Click-Through Rate – The percentage of users who click on an advertisement after viewing it.
  10. Average Time to Response (ATR) – The average time it takes for customer service representatives to respond to customer inquiries or complaints.
  11. Blog Traffic – The number of visitors to a company’s blog.
  12. Brand Awareness – The level of recognition and familiarity that customers have with a company’s brand.
  13. Brand Equity – The perceived value and reputation of a company’s brand.
  14. Cart Abandonment Rate – The percentage of users who add items to their shopping cart but do not complete the purchase.
  15. Channel Partner Sales – The amount of revenue generated through a company’s channel partners.
  16. Client Onboarding Time – The time it takes to onboard a new client.
  17. Code Churn Rate – The percentage of code that is removed from a software product.
  18. Customer Acquisition Rate – The rate at which new customers are acquired.
  19. Customer Engagement Index – A measure of how engaged a company’s customers are.
  20. Customer Lifetime Revenue – The total revenue generated by a customer over the course of their relationship with a company.
  21. Customer Profitability – A measure of how profitable a company’s customers are.
  22. Customer Support Tickets – The number of tickets submitted to a company’s customer support team.
  23. Call Abandonment Rate – The percentage of incoming calls to a call center that are abandoned by customers before being answered.
  24. Call Resolution Rate – The percentage of customer inquiries or issues that are resolved during a single phone call.
  25. Cash Conversion Cycle (CCC) – The length of time it takes for a company to convert its investments in inventory and other resources into cash flow from sales.
  26. Click-Through Rate (CTR) – The percentage of users who click on a link in an email, advertisement, or other online content.
  27. Customer Acquisition Cost (CAC) – The cost of acquiring a new customer or client.
  28. Customer Churn Rate – The percentage of customers who discontinue their relationship with a company over a given time period.
  29. Customer Effort Score (CES) – A measure of how easy it is for customers to interact with a company and resolve issues or inquiries.
  30. Customer Engagement – The level of interaction and connection that customers have with a company and its brand.
  31. Customer Lifetime Value (CLV) – The total amount of revenue that a customer is expected to generate for a company over the course of their relationship.
  32. Customer Loyalty – The level of commitment and loyalty that customers have to a company and its brand.
  33. Customer Satisfaction Score (CSAT) – A measure of how satisfied customers are with a company’s products or services.
  34. Customer Segmentation – The process of dividing a company’s customer base into groups based on demographics, behavior, or other criteria.
  35. Customer Support Tickets – The number of customer inquiries or issues submitted to a company’s customer support team.
  36. Customer Touchpoints – The various points of interaction that customers have with a company, such as website visits, phone calls, and social media engagement.
  37. Daily Active Users (DAU) – The number of users who use a product or service on a daily basis.
  38. Daily Traffic – The number of visitors to a company’s website on a daily basis.
  39. Debt Ratio – The ratio of a company’s debt to its assets.
  40. Delivered Emails – The percentage of emails that are successfully delivered to their intended recipients.
  41. Direct Traffic – The number of visitors to a company’s website who arrive directly, without coming through a search engine or social media site.
  42. E-commerce Conversion Rate – The percentage of visitors to an e-commerce site who make a purchase.
  43. Employee Feedback Participation – The percentage of employees who participate in feedback surveys or programs.
  44. Employee Training Cost – The cost of training employees.
  45. Energy Efficiency Score – A measure of a company’s energy efficiency.
  46. Employee Satisfaction – The level of job satisfaction and engagement among a company’s employees.
  47. Employee Turnover – The percentage of employees who leave a company over a given time period.
  48. Employee Utilization – The percentage of time that employees are actively working on billable projects or tasks.
  49. First Response Time – The amount of time it takes for a company to respond to a customer inquiry or issue.
  50. Facebook Ads Performance – The performance of a company’s Facebook ads, measured by metrics such as impressions, clicks, and conversions.
  51. Followers Growth Rate – The rate at which a company’s social media followers are growing.
  52. Google Ads Performance – The performance of a company’s Google Ads, measured by metrics such as impressions, clicks, and conversions.
  53. Gross Revenue – The total revenue generated by a company, before subtracting any costs or expenses.
  54. Growth in Revenue – The rate at which a company’s revenue is growing.
  55. Gross Profit – The total revenue a company generates minus the cost of goods sold.
  56. Hiring Cost – The cost of hiring new employees.
  57. Instagram Engagement – The level of engagement a company’s Instagram posts receive, measured by metrics such as likes, comments, and shares.
  58. Inventory Turnover – The number of times a company’s inventory is sold and replaced in a given time period.
  59. Job Applicant Conversion Rate – The percentage of job applicants who are successfully hired by a company.
  60. Key Account Growth – The percentage increase in revenue generated by a company’s key accounts over a given time period.
  61. Lead Conversion Rate – The percentage of leads generated that result in a sale or other desired action.
  62. Lead Response Time – The amount of time it takes for a company to respond to a lead.
  63. Market Share – A company’s share of the total market for a product or service.
  64. Monthly Recurring Revenue (MRR) – The amount of revenue generated on a monthly basis from recurring subscriptions or contracts.
  65. Net Revenue – The total revenue generated.
  66. Net Promoter Score (NPS) – A measure of customer loyalty and satisfaction based on the likelihood that customers would recommend a company to others.
  67. New Customer Retention Rate – The percentage of new customers who continue to use a company’s product or service over a given time period.
  68. Number of Referrals – The number of customers or clients who refer new business to a company.
  69. On-time Delivery Rate – The percentage of orders that are delivered on time.
  70. Online Reviews – The number and quality of online reviews a company receives.
  71. Operating Cash Flow – The amount of cash a company generates from its operations.
  72. Organic Traffic – The number of visitors to a company’s website who arrive through search engine results.
  73. Overhead Costs – The total costs a company incurs to support its operations, including rent, utilities, and insurance.
  74. Operating Expense Ratio – The ratio of a company’s operating expenses to its revenue or sales.
  75. Order Accuracy – The percentage of orders or shipments that are fulfilled without errors or discrepancies.
  76. Overall Equipment Effectiveness (OEE) – A measure of a manufacturing or production plant’s productivity based on its uptime, performance, and quality.
  77. Productivity – The level of output or work completed by employees or a company in relation to the amount of resources or time invested.
  78. Purchase Funnel – The process of tracking and analyzing the steps that customers take when making a purchase, from initial awareness to final sale.
  79. Pageviews – The number of times a web page is viewed by visitors.
  80. Payback Period – The amount of time it takes for a company to recoup its initial investment in a project.
  81. Percentage of Revenue from New Products – The proportion of a company’s revenue that comes from new products.
  82. Production Capacity Utilization – The percentage of a company’s production capacity that is being utilized.
  83. Profit Margin – The percentage of revenue that a company retains as profit after expenses are deducted.
  84. Purchase Frequency – The average number of times a customer purchases a product or service from a company within a given time period.
  85. Quality Defect Rate – The percentage of defective products or services a company produces.
  86. Quick Ratio – A company’s ability to meet its short-term financial obligations.
  87. Quality Control Reject Rate – The percentage of products or materials that fail to meet a company’s quality standards and are rejected during the production process.
  88. Referral Traffic – The number of website visitors that come from external sources, such as social media or other websites.
  89. Return on Assets (ROA) – A measure of a company’s profitability based on its net income in relation to its total assets.
  90. Return on Equity (ROE) – A measure of a company’s profitability based on its net income in relation to its total equity.
  91. Return on Investment (ROI) – A measure of the financial return on an investment, calculated as a percentage of the initial investment.
  92. Refund Rate – The percentage of customers who request a refund for a product or service.
  93. Repeat Purchase Rate – The percentage of customers who make a repeat purchase from a company within a given time period.
  94. Sales Growth – The percentage increase in a company’s sales over a given time period.
  95. Sales per Employee – The amount of revenue a company generates per employee.
  96. Search Engine Rankings – A company’s position in search engine results for relevant keywords.
  97. Social Media Engagement – The level of engagement a company receives on its social media channels, including likes, comments, and shares.
  98. Staff Turnover Rate – The percentage of employees who leave a company over a given time period.
  99. Stock Turnover Rate – The number of times a company’s inventory is sold and replaced over a given time period.
  100. Supplier Performance – A measure of a supplier’s ability to deliver products or services on time and to the required standard.
  101. Sales Per Square Foot – The amount of sales revenue generated per square foot of retail or commercial space.
  102. Social Media Engagement – The level of interaction and engagement that a company’s social media content generates, such as likes, comments, and shares.
  103. Time to Hire – The amount of time it takes for a company to fill a job opening with a new employee.
  104. Time to Market – The time it takes for a company to develop and launch a new product or service.
  105. Time to Resolution – The amount of time it takes a company to resolve a customer complaint or issue.
  106. Total Cost of Ownership (TCO) – The total cost of owning and operating a product or service over its lifetime.
  107. Total Revenue – The total amount of revenue a company generates over a given time period.
  108. Unique Visitors – The number of individual visitors to a company’s website within a given time period.
  109. Unit Cost – The cost of producing a single unit of a product or service.
  110. Units Sold – The number of units of a product or service a company sells over a given time period.
  111. Upsell/Cross-sell Ratio – The percentage of customers who purchase additional products or services beyond their initial purchase.
  112. Usage Rate – The frequency with which a product or service is used by customers.
  113. User Acquisition Cost – The cost of acquiring a new customer or user.
  114. User Retention Rate – The percentage of users who continue to use a product or service over a given time period.
  115. User Engagement – The level of interaction and activity that users have with a company’s digital products or services.
  116. Website Bounce Rate – The percentage of website visitors who leave a site after viewing only one page.
  117. Website Conversion Rate – The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
  118. Website Traffic – The total number of visitors to a company’s website over a given time period.
  119. Workforce Diversity – The representation of diverse groups, such as different genders, ethnicities, and ages, within a company’s workforce.
  120. Working Capital – The amount of a company’s current assets that are readily available to cover its current liabilities.
  121. Work-Life Balance – The extent to which employees are able to balance their work responsibilities with their personal lives.
  122. Workforce Productivity – The efficiency and output of a company’s workforce.
  123. Year-over-Year Growth – The percentage increase in a company’s performance compared to the previous year.
  124. Yield – The percentage of products or materials that meet a company’s quality standards during the production process.
  125. Zero Defects – The goal of producing products or materials with zero defects or errors.
  126. Zero Harm – The goal of achieving a workplace environment that is free from accidents, injuries, or harm to employees.
  127. Zero Waste – The goal of producing goods or providing services without generating any waste or negative environmental impact.
  128. 360-Degree Feedback – A process of gathering feedback on an employee’s performance from a variety of sources, including colleagues, supervisors, and subordinates.

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