Demographic refers to statistical data that characterizes a population or a group of people based on various factors such as age, gender, race, education, income, occupation, and more. Demographic information provides insights into the composition of a population and helps to understand patterns and trends within the group. It is commonly used in marketing, research, and social sciences to segment populations and tailor products, services, and policies accordingly. Demographic information is usually obtained through surveys, censuses, and other data collection methods. By analyzing demographic data, businesses and policymakers can make informed decisions about their products, services, and policies to better serve their target audiences.
Examples of demographic categories:
- Age: Teenagers, baby boomers, elderly population
- Gender: Male, female, non-binary
- Race/Ethnicity: White, African American, Hispanic/Latino, Asian
- Education: High school diploma, college degree, graduate degree
- Income: Low-income, middle-income, high-income
- Occupation: Blue-collar worker, white-collar worker, entrepreneur
- Family status: Single, married, divorced, widowed
- Geographic location: Urban, suburban, rural.