A list of more than 100 KPIs to measure.

If you checked the previous post about : KPIs, Key Performance Indicators – Explained + Examples. You might have wondered what KPIs should you measure. There are a lot of KPIs, here some more.

1. Abandonment Rate – The percentage of users who abandon a process before completing it.
2. Average Handle Time (AHT) – The average time a customer service representative spends handling a customer’s call or request.
3. Average Order Value (AOV) – The average value of orders in a given time period.
4. Average Revenue per User (ARPU) – The average revenue generated by each user or customer.
5. Average Time to Resolve (ATR) – The average time it takes to resolve customer issues or complaints.
6. Abandoned Cart Rate – The percentage of online shopping carts that are abandoned by customers before completing the purchase.
7. Account Churn Rate – The percentage of customers who cancel their account with a company over a given time period.
8. Ad Impressions – The number of times an advertisement is displayed to a user.
9. Ad Click-Through Rate – The percentage of users who click on an advertisement after viewing it.
10. Average Time to Response (ATR) – The average time it takes for customer service representatives to respond to customer inquiries or complaints.
11. Blog Traffic – The number of visitors to a company’s blog.
12. Brand Awareness – The level of recognition and familiarity that customers have with a company’s brand.
13. Brand Equity – The perceived value and reputation of a company’s brand.
14. Cart Abandonment Rate – The percentage of users who add items to their shopping cart but do not complete the purchase.
15. Channel Partner Sales – The amount of revenue generated through a company’s channel partners.
16. Client Onboarding Time – The time it takes to onboard a new client.
17. Code Churn Rate – The percentage of code that is removed from a software product.
18. Customer Acquisition Rate – The rate at which new customers are acquired.
19. Customer Engagement Index – A measure of how engaged a company’s customers are.
20. Customer Lifetime Revenue – The total revenue generated by a customer over the course of their relationship with a company.
21. Customer Profitability – A measure of how profitable a company’s customers are.
22. Customer Support Tickets – The number of tickets submitted to a company’s customer support team.
23. Call Abandonment Rate – The percentage of incoming calls to a call center that are abandoned by customers before being answered.
24. Call Resolution Rate – The percentage of customer inquiries or issues that are resolved during a single phone call.
25. Cash Conversion Cycle (CCC) – The length of time it takes for a company to convert its investments in inventory and other resources into cash flow from sales.
26. Click-Through Rate (CTR) – The percentage of users who click on a link in an email, advertisement, or other online content.
27. Customer Acquisition Cost (CAC) – The cost of acquiring a new customer or client.
28. Customer Churn Rate – The percentage of customers who discontinue their relationship with a company over a given time period.
29. Customer Effort Score (CES) – A measure of how easy it is for customers to interact with a company and resolve issues or inquiries.
30. Customer Engagement – The level of interaction and connection that customers have with a company and its brand.
31. Customer Lifetime Value (CLV) – The total amount of revenue that a customer is expected to generate for a company over the course of their relationship.
32. Customer Loyalty – The level of commitment and loyalty that customers have to a company and its brand.
33. Customer Satisfaction Score (CSAT) – A measure of how satisfied customers are with a company’s products or services.
34. Customer Segmentation – The process of dividing a company’s customer base into groups based on demographics, behavior, or other criteria.
35. Customer Support Tickets – The number of customer inquiries or issues submitted to a company’s customer support team.
36. Customer Touchpoints – The various points of interaction that customers have with a company, such as website visits, phone calls, and social media engagement.
37. Daily Active Users (DAU) – The number of users who use a product or service on a daily basis.
38. Daily Traffic – The number of visitors to a company’s website on a daily basis.
39. Debt Ratio – The ratio of a company’s debt to its assets.
40. Delivered Emails – The percentage of emails that are successfully delivered to their intended recipients.
41. Direct Traffic – The number of visitors to a company’s website who arrive directly, without coming through a search engine or social media site.
42. E-commerce Conversion Rate – The percentage of visitors to an e-commerce site who make a purchase.
43. Employee Feedback Participation – The percentage of employees who participate in feedback surveys or programs.
44. Employee Training Cost – The cost of training employees.
45. Energy Efficiency Score – A measure of a company’s energy efficiency.
46. Employee Satisfaction – The level of job satisfaction and engagement among a company’s employees.
47. Employee Turnover – The percentage of employees who leave a company over a given time period.
48. Employee Utilization – The percentage of time that employees are actively working on billable projects or tasks.
49. First Response Time – The amount of time it takes for a company to respond to a customer inquiry or issue.
50. Facebook Ads Performance – The performance of a company’s Facebook ads, measured by metrics such as impressions, clicks, and conversions.
51. Followers Growth Rate – The rate at which a company’s social media followers are growing.
52. Google Ads Performance – The performance of a company’s Google Ads, measured by metrics such as impressions, clicks, and conversions.
53. Gross Revenue – The total revenue generated by a company, before subtracting any costs or expenses.
54. Growth in Revenue – The rate at which a company’s revenue is growing.
55. Gross Profit – The total revenue a company generates minus the cost of goods sold.
56. Hiring Cost – The cost of hiring new employees.
57. Instagram Engagement – The level of engagement a company’s Instagram posts receive, measured by metrics such as likes, comments, and shares.
58. Inventory Turnover – The number of times a company’s inventory is sold and replaced in a given time period.
59. Job Applicant Conversion Rate – The percentage of job applicants who are successfully hired by a company.
60. Key Account Growth – The percentage increase in revenue generated by a company’s key accounts over a given time period.
61. Lead Conversion Rate – The percentage of leads generated that result in a sale or other desired action.
62. Lead Response Time – The amount of time it takes for a company to respond to a lead.
63. Market Share – A company’s share of the total market for a product or service.
64. Monthly Recurring Revenue (MRR) – The amount of revenue generated on a monthly basis from recurring subscriptions or contracts.
65. Net Revenue – The total revenue generated.
66. Net Promoter Score (NPS) – A measure of customer loyalty and satisfaction based on the likelihood that customers would recommend a company to others.
67. New Customer Retention Rate – The percentage of new customers who continue to use a company’s product or service over a given time period.
68. Number of Referrals – The number of customers or clients who refer new business to a company.
69. On-time Delivery Rate – The percentage of orders that are delivered on time.
70. Online Reviews – The number and quality of online reviews a company receives.
71. Operating Cash Flow – The amount of cash a company generates from its operations.
72. Organic Traffic – The number of visitors to a company’s website who arrive through search engine results.
73. Overhead Costs – The total costs a company incurs to support its operations, including rent, utilities, and insurance.
74. Operating Expense Ratio – The ratio of a company’s operating expenses to its revenue or sales.
75. Order Accuracy – The percentage of orders or shipments that are fulfilled without errors or discrepancies.
76. Overall Equipment Effectiveness (OEE) – A measure of a manufacturing or production plant’s productivity based on its uptime, performance, and quality.
77. Productivity – The level of output or work completed by employees or a company in relation to the amount of resources or time invested.
78. Purchase Funnel – The process of tracking and analyzing the steps that customers take when making a purchase, from initial awareness to final sale.
79. Pageviews – The number of times a web page is viewed by visitors.
80. Payback Period – The amount of time it takes for a company to recoup its initial investment in a project.
81. Percentage of Revenue from New Products – The proportion of a company’s revenue that comes from new products.
82. Production Capacity Utilization – The percentage of a company’s production capacity that is being utilized.
83. Profit Margin – The percentage of revenue that a company retains as profit after expenses are deducted.
84. Purchase Frequency – The average number of times a customer purchases a product or service from a company within a given time period.
85. Quality Defect Rate – The percentage of defective products or services a company produces.
86. Quick Ratio – A company’s ability to meet its short-term financial obligations.
87. Quality Control Reject Rate – The percentage of products or materials that fail to meet a company’s quality standards and are rejected during the production process.
88. Referral Traffic – The number of website visitors that come from external sources, such as social media or other websites.
89. Return on Assets (ROA) – A measure of a company’s profitability based on its net income in relation to its total assets.
90. Return on Equity (ROE) – A measure of a company’s profitability based on its net income in relation to its total equity.
91. Return on Investment (ROI) – A measure of the financial return on an investment, calculated as a percentage of the initial investment.
92. Refund Rate – The percentage of customers who request a refund for a product or service.
93. Repeat Purchase Rate – The percentage of customers who make a repeat purchase from a company within a given time period.
94. Sales Growth – The percentage increase in a company’s sales over a given time period.
95. Sales per Employee – The amount of revenue a company generates per employee.
96. Search Engine Rankings – A company’s position in search engine results for relevant keywords.
97. Social Media Engagement – The level of engagement a company receives on its social media channels, including likes, comments, and shares.
98. Staff Turnover Rate – The percentage of employees who leave a company over a given time period.
99. Stock Turnover Rate – The number of times a company’s inventory is sold and replaced over a given time period.
100. Supplier Performance – A measure of a supplier’s ability to deliver products or services on time and to the required standard.
101. Sales Per Square Foot – The amount of sales revenue generated per square foot of retail or commercial space.
102. Social Media Engagement – The level of interaction and engagement that a company’s social media content generates, such as likes, comments, and shares.
103. Time to Hire – The amount of time it takes for a company to fill a job opening with a new employee.
104. Time to Market – The time it takes for a company to develop and launch a new product or service.
105. Time to Resolution – The amount of time it takes a company to resolve a customer complaint or issue.
106. Total Cost of Ownership (TCO) – The total cost of owning and operating a product or service over its lifetime.
107. Total Revenue – The total amount of revenue a company generates over a given time period.
108. Unique Visitors – The number of individual visitors to a company’s website within a given time period.
109. Unit Cost – The cost of producing a single unit of a product or service.
110. Units Sold – The number of units of a product or service a company sells over a given time period.
111. Upsell/Cross-sell Ratio – The percentage of customers who purchase additional products or services beyond their initial purchase.
112. Usage Rate – The frequency with which a product or service is used by customers.
113. User Acquisition Cost – The cost of acquiring a new customer or user.
114. User Retention Rate – The percentage of users who continue to use a product or service over a given time period.
115. User Engagement – The level of interaction and activity that users have with a company’s digital products or services.
116. Website Bounce Rate – The percentage of website visitors who leave a site after viewing only one page.
117. Website Conversion Rate – The percentage of website visitors who take a desired action, such as making a purchase or filling out a form.
118. Website Traffic – The total number of visitors to a company’s website over a given time period.
119. Workforce Diversity – The representation of diverse groups, such as different genders, ethnicities, and ages, within a company’s workforce.
120. Working Capital – The amount of a company’s current assets that are readily available to cover its current liabilities.
121. Work-Life Balance – The extent to which employees are able to balance their work responsibilities with their personal lives.
122. Workforce Productivity – The efficiency and output of a company’s workforce.
123. Year-over-Year Growth – The percentage increase in a company’s performance compared to the previous year.
124. Yield – The percentage of products or materials that meet a company’s quality standards during the production process.
125. Zero Defects – The goal of producing products or materials with zero defects or errors.
126. Zero Harm – The goal of achieving a workplace environment that is free from accidents, injuries, or harm to employees.
127. Zero Waste – The goal of producing goods or providing services without generating any waste or negative environmental impact.
128. 360-Degree Feedback – A process of gathering feedback on an employee’s performance from a variety of sources, including colleagues, supervisors, and subordinates.