The exact quote is:
The competition to hire the best will increase in the years ahead. Companies that give extra flexibility to their employees will have the edge in this area.Bill Gates
In recent months big corporations have started asking their employees to come back to the office, during the pandemic employees had a taste of remote working. They enjoyed the fact they did not have to commute, they also experienced the flexibility of being able to multitask the work and the home shores.
Corporations, and big companies are not happy though, possibly due to a drop in productivity. Not many types of jobs can be done remotely without a drop in productivity. Yet, employees have tasted this forbidden fruit, and there is no turning back.
Employees are looking to balance their work and personal life. When there is no shortage of employees, the companies can dictate the rules, but if there is a shortage in the specific job type, then the companies have no choice but to give extra flexibility to these employees.
Flexibility can take many forms, such as allowing employees to work remotely or to have flexible hours. By offering these kinds of benefits, companies can make it easier for employees to balance their work and personal lives, which can lead to higher job satisfaction and better overall performance. It is worth mentioning that employees who feel supported and valued by their employer are more likely to stay with the company long-term, reducing turnover costs and increasing productivity.
Add to all this, that you might have an advantage over coemption, when you can hire talent and smart people, who would be more interested in a flexible job than a rigid one.