You can have the most incredible product, but if you don’t know how to talk about it, You gonna have a problem accelerating it – Jillian Manus

Background information: Jillian Manus is a technology investor and entrepreneur. She started several companies, and have been a banking and media executive.

You can have the most incredible product, but if you don’t know how to talk about it, You gonna have a problem accelerating it

– Jillian Manus

This is a big problem for startups in particular. But can be generalized to small entrepreneurs. Marketing a product can sometimes be more important than the product itself. There was a time when good products attracted customers via word of mouth. But these days with the over saturation of ads and referrals, it is hard to build hype around your product if you do not know how to present it.

It does not matter if the product is the next big thing, if you do not know how to present it to investors, and early customers, you will have a problem raising funds and thus have the money to hire proper talent and push towards growth.

That is why it is recommended that marketing managers and CMO positions be assigned to people who know how to tell a story and how to market.

To give some concise advise :
Get a proper pitch or explainer video:
https://www.animationvids.com/
https://www.explainervideo1.com/
Marketing:
Outsource till you can hire good marketers: https://marketingoutsource.net/
Growth marketing: https://www.growthhacking1.com/