This is a simple quote by unknown …
It is in essence, addressed to the entrepreneurs that have succeeded in transforming their idea into a business. It is a reminder to those entrepreneurs stuck in the day to day operations of their business, that they should look back, and keep in mind the global picture.
Remember why you started.– Quote by Unknown
I think this quote can be used for the many cases when entrepreneurs no longer like doing what they do. This usually happens, when the business grows, and become a routine. In these cases, the businessman loses the will to put effort in the business [burnout].
This quote can also be used when the businessman embarks on a capitalistic vision, forgetting why the business was initial launched.