advertising

Definitions

Direct Marketing – Explained + Examples

Direct marketing is a type of advertising that allows businesses to communicate directly with potential customers using a variety of

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Definitions

Consumer Behavior – Explained

Consumer behavior refers to the actions and decisions made by individuals and households when purchasing and using goods and services.

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DefinitionsGuide

100 Terms Every Entrepreneur Should Know !

There is a great page on this site, where you can find a short description of many important business terms,

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Entrepreneur's Profile

John Wanamaker’s Life Story – father of modern advertising – Legends

John Wanamaker (July 11, 1838 – December 12, 1922) was an American merchant and religious, civic and political figure, who

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entrepreneurship

Business Models – Different Types. And how to choose one.

A business model refers to the way a company creates, delivers, and captures value from its customers. There are many

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