Corporate culture refers to the shared values, beliefs, attitudes, and behaviours that shape the way people within a company think, act, and interact with each other and their stakeholders, such as customers, suppliers, shareholders, and communities.
Corporate culture is a reflection of the company’s history, mission, vision, and leadership style. It encompasses various aspects of the organization’s internal and external environment, including its communication patterns, decision-making processes, reward and recognition systems, training and development programs, and social norms.
A strong corporate culture can foster a sense of unity, identity, and purpose among employees, enhance their motivation, job satisfaction, and retention, and promote innovation, creativity, and adaptability. On the other hand, a toxic or dysfunctional corporate culture can undermine trust, collaboration, and engagement, lead to conflicts, stress, and burnout, and hinder the company’s performance and reputation.
Corporate culture can be influenced and changed through deliberate interventions, such as leadership development, diversity and inclusion initiatives, performance management, and employee engagement surveys. It is a dynamic and evolving phenomenon that requires ongoing attention, monitoring, and alignment with the company’s strategic objectives and values.