If you are not failing, you’re not trying

This is another of those quotes that have many variants, that essentially all mean the same thing. Here are some examples:
If you don’t fail you’re not even trying.
If you are not failing you’re not trying.
If you did not fail you didn’t try.
if you don’t fail you’re not trying hard enough.

There is no better quote to begin this new year, than with this one. Failing is the essence of being an entrepreneur. True, there are few lucky ones, that become successful without failing, but the majority of entrepreneurs fail, struggle, grind and fail again, before achieving success.

The same can be applied to any sports discipline, no one succeeds without trying and failing multiple times.

Finding success is never straightforward in business, here i am talking about real business, not “influencers and Youtubers”. Finding success often require changing plans, products, approach, in other words, failing and failing and failing before succeeding.

The only business that do not fail from time to time, is the business that is not trying.
Exception: Maybe some franchises if the business has a big budget and found optimal location. No surprise here, given that a franchise is just a copy of what have been tested in numerous locations.