l am not sure what to say exactly about this quote by Steve Martin. I agree with idea that entrepreneurs and businesses should do their best, but at the same time no entrepreneur should seek attention from big competition.
Be so good they can’t ignore you– Steve Martin
I guess from an actor / comedian / musician point of view, Steven Martin is 100% right. From a business point of view it is 50/50 …
– You want big competition to ignore you, this way they will not try to take your market share and kill your business.
– But, also you don’t want competition to ignore you, if that could lead to a partnership of acquisition offer.
For sure you don’t want clients to ignore you, and here i guess this quote would be spot on … Provide top quality (services/ products), and people will notice.