How do I deal with online competition?

[admin]

Play to Your Strengths
 You're local. You're real. Amazon ain't shaking hands or giving high-fives.
 Offer In-Store Perks
 Free fittings, quick pickups, samples—stuff they can't get from a warehouse.
 Use Social Media Smartly
 Don't try to go viral. Just show up consistently and be real. People buy from people.